1,274,000Average Issue readership 75%Percent of readers who are 45-plus 184,608Average circulation $79,763Average household income of readersSource: Vividata Winter 2019; CCAB September 2018

On The Bay MagazineTonic Magazine

Launched in 2008 under the leadership of magazine icon Suzanne Boyd (formerly editor of Flare magazine), Zoomer magazine is ZoomerMedia’s flagship property. Published six times a year, Zoomer has the largest paid circulation of any Canadian magazine reaching Canada’s most powerful consumer audience.

From finance, fitness, food and travel, to health, beauty, fashion and personal development, Zoomer spots the trends, celebrates the heroes, and delivers indispensable advice. Zoomer is not just the essential source of ideas and information for the 45-plus, it’s the eyes and ears, the voice and the advocate for the Zoomer generations.

Cover subjects have included pre-eminent Canadian and international celebrities such as Margaret Atwood, Tony Bennett, Emma Thompson, Sting, Anne Murray, Christopher Plummer, Kevin Costner, Donald Sutherland, Jann Arden and Dustin Hoffman as well as Her Majesty Queen Elizabeth II and, to celebrate Zoomer’s 10th anniversary, Prime Minister Justin Trudeau.


  • January/February – New Year, New You
  • March/April – The Money Issue
  • May/June – The Longevity Issue
  • July/August – The Sustainability Issue
  • September/October – The Style Issue
  • November/December – Body, Mind & Spirit


  • Zoom In – Arts, entertainment, beauty and style
  • Attitude – For your mind, body and spirit
  • Money – Investment, assets, experts and advice
  • Travel – Exploration, adventure, experience and escape
  • CARP Action – Advocacy, benefits and community
  • Zoomer Magazine Media Kit

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