6,472,000That’s the number who spend $1,000 a month or more - represents 61.5% of all Canadians who spend that much.(Source: Vividata Fall 2021)


Financial PowerTrend-Setting PowerPolitical Power

Canada’s Zoomer (45+) population accounts for 60% of all consumer spending.

No matter what category you’re looking at, it’s clear that Zoomers dominate the cash register.

  • More people who shopped online in the past 12 months than all other age groups combined
  • More people with three or more credit cards in their own name than all other age groups combined
  • More people who spend $150 or more on groceries in the average week than all other age groups combined
  • More people who spent $40,000+ on their most recently acquired automobile than all other age groups combined
  • More people who took a vacation trip in the past 12 months than all other age groups combined
  • More people who spent $10,000+ on home renovation in the past two years than all other age groups combined

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