5,474,000That’s the number of Zoomers whose total investments and savings – not including their home – exceed $100,000. That represents 64.6% of all Canadians with that level of assets.(Source: Vividata Winter 2019)


Spending PowerTrend-Setting PowerPolitical Power

Canada’s Zoomer (45-plus) population controls about 70% of the nation’s wealth, and accounts for 60% of all consumer spending.

No matter the financial metric, it’s overwhelmingly clear that Zoomers are the most powerful group in the country.

  • More homeowners than all other age groups combined
  • More people with more than $100,000 in savings and investments (not including their home) than all other age groups combined
  • More people who own stocks and bonds than all other age groups combined
  • More people who own mutual funds than all other age groups combined
  • More people who go online to manage trading and investments than all other age groups combined

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